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April 15 , 2007
FOR IMMEDIATE RELEASE

Radio Free Babylon™Gets Rid of Chaff, Or is Just Lazy

(FLORIDA, USA.) Radio Free Babylon™ has once again rearranged the structure of their website at www.radiofreebabylon.com.

RFB's Head of Creative Services, Davis Summerfield, said "We had a bunch of dormant stuff on the homepage, plus some other categories that we felt we could do without. It was time to ramp up our efforts in this area and deliver on some key actionable items."

"What Mr. Summerfield is saying," said Kimberly Wilson, spokesperson for RFB, "is that he could no longer keep up the pace with the blog and the podcasts and the fake news stories."

"That's not what I'm saying at all," said Summerfield, "When we stood back and assessed the popularity of our blog, our podcasts and our fake news stories, we found a disconnect with the audience in certain key areas of functionality. We believe we've addressed those concerns with this new restructure."

"What Mr. Summerfield is saying is that he wasn't up to the task of producing frequent podcasts and that his other blog, Where's My Jetpack?, was eating up too much of his time." said Wilson.

With a redirect under Babylonian Blog that sends visitors to Where's My Jetpack?, as well as a stripped down homepage that no longer features the blog or direct links to the podcasts, the new RFB site is "better" according to Summerfield. The Creative Department also added a new font to the main titles within the various categories..

But the most drastic change for RFB's website comes with the removal of some categories.

Said Wilson, "When we looked at the focus group results of our "useless news" category, we found that visitors stopped coming to that side of the site when we stopped writing those stories. That has been a definite drawback to visitor retention. It was time to ditch that lame pile of crap."

"What Ms. Wilson is saying," said Summerfield, "is that she never helped me write those stoires and doesn't understand writer burnout."

"Mr. Summerfield means 'laziness,'" said Wilson

Some within RFB are still clamoring for more change, hoping to bring the website up to what they call, "at least 1999." There has been talk of removing all of the powder-blue highlights that still pepper the site.

"There will always be factions, disenfranchised elements, consisting usually of wannabe artists, who will never be happy with anything," said Summerfield, "As head of Creative Services here at RFB, I take great pride in the projects my staff is able to deliver on a limited budget and with limited manpower. As for the powder-blue thing, I'm not that big on it either, but changing it will be a major pain. I'm just not ready for that kind of commitment."

About Radio Free Babylon

RadioFreeBabylon is a consortium of artists, writers, programmers, marketers, scientists, landscapers, readers, listeners, filmmakers, comedians, designers, administrators, teachers, clergy, musicians, producers, thinkers, comptrollers, and doers.

The business of Radio Free Babylon is media creation. This takes the form of literature, music, software, web sites, and other such tangible and purchasable expressions of their gifts. They also trade in the abstract. Ideas, thoughts, essays, and stunts. Comedy, drama, fact and fiction.

For more information, please contact Radio Free Babylon.

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